Creating
At Heron we have been creating innovative solutions for our clients in the Sports Betting industry for over 15 years. We aim to help clients achieve better results, make radical improvements to performance and do stuff their competitors can’t.
Innovating
We like to do things differently. Not for the sake of it, but to provide our clients with a competitive edge. We spend a significant amount of our time researching new ways to challenge the status quo, and then share our innovations and build exceptional solutions.
Surprising
We like to impress. We get huge satisfaction from surprising our clients with solutions that exceed their expectations, whether by delivering improvements quickly, coming up with novel ways to achieve results, or demonstrating the art of the possible.
Our story
Heron was founded in 1995 and has established a strong reputation across the betting industry for delivering solutions that work. Our business has been built on the value that we have delivered to our clients. It is our knowledge of sports betting, technical competence, flexibility and responsiveness that has enabled us to forge true partnerships with many blue chip organisations.
Our objective is to provide software and services to bookmakers, betting exchanges and software providers to maximise their investment in Information Technology.
Our culture
At Heron we have built a high calibre team focussed on delivering operational, application and technical expertise to our clients. Our team combines many years of experience in technology, project management and the sports betting industry.
We are a dedicated team of professionals, with a core philosophy to work with our clients to deliver innovation. We believe that a successful relationship means sharing of risks and rewards, to build long term and trusted partnerships.
How are we different?
Our approach is always to first understand what a client needs, often through challenging existing long established practices. We occasionally have to tread on a few toes, but find we usually bring the doubters round to embrace novel and better ways of working.
Once we understand what you need, we use our industry, technical and project management expertise to build a solution that fits that need. We have a wealth of product components from which we can pick, mix, and enhance, to reduce delivery risk, timescales and cost, and to deliver solutions that give the greatest benefit quickly.
Our Strengths
Industry knowledge, expertise, and reputation.
Technical know-how and skills including C#, Java, Oracle, SQL Server.
Track record of successful delivery.
Long term relationships with clients and partners.
Proven software solutions to the challenges of operating online.
Project management.
Investment in continuous learning.
Our Services
Supply of pricing engines using proven algorithmic models to support sports betting trading.
Provision of trading platforms.
Aggregating third party data feeds.
Integration with our clients’ systems, and publishing to Openbet and Finsoft platforms.
Consultancy on business improvement, for example risk management and customer profiling.
Delivery planning, tracking and reporting.
For more details of the services we offer please contact us.
Clients
